A visual identity for the MoMA exhibition inspired by Zaha Hadid. The system uses custom modular typography and flexible grid structures to reflect her architectural philosophy—fluid, experimental, and forward-looking. The typeface becomes a visual metaphor for her buildings, translating architectural forms into typographic expression.


Through this branding system, the exhibition communicates Hadid’s vision of architecture as a continuously evolving form, exploring the intersection of architecture, typography, and the future of design.